Testimonials
In their words.
Owners, founders, and leaders I have worked with, quoted as written, 2019 to 2026.
Michael is such a gift to the fitness industry and also just to the world. So much authenticity and heart and expertise in this guy and an incredible ability to call us in on how to be better for our clients in a science and psychology based way. One of my favorite presenters I’ve ever seen. Catch me at all his talks forever.

Michael is the best listener I’ve ever met. He hears things you don’t even say. He hears between and around the actual words you are speaking. He is able to get to the heart and soul of what is ACTUALLY being said. He is brilliant, kind, and able to hold you accountable without intimidating you.

Co-Founder, Congregation Coaching
Collaborator
I thought it would be difficult to do, from 10pm to 4am local time, but I found that the structure and content really kept my energy levels up, really kept me interested and involved. It really was a pleasure, time very well spent.

Attended overnight from another time zone
Workshop Participant
Every time we leave a fitness seminar we have soooo much good information and rarely circle back to it. I already started diving into some of my action items, which I give 100% credit to the final workshop with Keeler and getting specific on what is most important.

Co-Founder, Fit Print
Coaching Client
Michael helped me learn how to ask the right questions of myself and the team I worked with so I could discover my own voice, my own authority and my own drive. Because of working with Michael I have a better understanding of the kind of leader I strive to be.

Director of Sales and Marketing, Mark Fisher Fitness
Former Team Member
Michael’s methodologies helped us understand the power of coaching and how to do it well. Prior, I’d say we all were more focused on fixing and giving advice; after, we recalibrated to listening, empathizing and sharing our own experiences.

Reframe With Mona
Workshop Participant
Michael and I worked on building the pieces of structure that best suited our business. We didn’t spend time on minutiae or SOP’s that would be obsolete in the next six months. Michael challenged me to look at our business as a whole, and only build systems that would stand the test of time. He also, patiently, encouraged me to slow the business down, which has been a huge catalyst for our growth.

CEO, Pridefit
Coaching Client
Whether you are at a moment of inspiration or frustration, Michael has something to offer. He will expect you to be honest with yourself about yourself, and doesn’t play games. You should be ready to level up and get curious about what’s really holding you back. It helps if you can also appreciate references to Saint Dolly Parton or Lady Ina Garten.

Executive Director
Collaborator
I feel so much better about having these conversations and being able to move the conversation into a place where real insight can take place for others. I also thought Michael did an amazing job leading the workshop. Very good use of my time and money.

Workshop Participant
I thought Michael was caring and conscientious whilst still being clear and direct. A balance I find very difficult, but he did it so naturally.

Entrepreneur
Workshop Participant
Business owners have to make hard decisions daily and have the ability to make real change. Michael can help you understand the problem, assess options, and make a plan that you will stick to.

Co-Founder, EQUALibrium Group
Coaching Client
Michael was super prepared and did an AMAZING job presenting the material in an educational but fun way that made it easy to absorb and utilize. He kept 24 people on time and on task, not an easy job, which helped move the sessions along. He would give us constructive feedback which never made me feel stupid or embarrassed. I can tell he is very passionate about teaching this course and truly wants you to grow as an individual and to leave with useful tools for your everyday life both personally and professionally.

Co-Founder, Epic Fitness Utah
Coaching Client
Michael’s personal confession made me borderline emotional. Thank you for sharing that vulnerability with us. Your share really affirmed and reconnected my purpose.

Co-Founder, Pantheon Training Systems
Coaching Client
Without these clear benchmarks, I’m confident I would not have launched my company in the timeline that I was able to with Michael’s guidance. His concise, inspiring creeds have stayed with me as I near six months with the company, and his advice remains my compass as I grow and scale. He’s made the complexities of business development, hiring sub-contractors, and managing clients feel easily attainable through the lens of a few guiding principles.

Founder, Tate Creative
Coaching Client
Today, I have a fantastic GM who runs my gym. We continue to have a healthy profit margin, and I enjoy almost all of the work I do in my business. I have more time with family, more time pursuing my purpose, and no need to beat myself up about what I’ve created. Michael helped me get out of my own way, see that there was another option, and walk that path in a beneficial but not forceful way.

Owner, Lean Strong Fitness & Wellness
Coaching Client
Michael R. Keeler · New York City